Westport Adventure had demand, but no digital foundation to scale it.
Offline marketing, a broken website, undefined audiences, and manual booking flows limited growth.
Isaac, one of the founders of ROM, rebuilt the brand, fixed the website, dialed in the right audiences, and engineered a scalable booking and ad system built for peak demand and low acquisition costs, enabling one of the largest adventure launches in Ireland and making Westport a default destination for kids nationwide.
Bookings Engineered
Cost per Booking
Automated Booking Rate
Facilities
The Challenge
As demand for outdoor experiences grew, Westport Adventure faced increasing pressure on its booking infrastructure.
Traffic was arriving from multiple paid channels, but users experienced friction in the booking flow, manual confirmations, and inconsistent follow-up.
Without a centralized system, scaling ad spend risked higher costs, missed bookings, and poor customer experience.
What did
ROM do
ROM engineered a complete booking and acquisition system designed to scale efficiently.
We unified paid traffic, landing pages, booking logic, automation, and reporting into a single pipeline, ensuring every visitor was tracked, guided, and converted with minimal friction.
Automation replaced manual processes, while real-time dashboards provided full visibility into performance across traffic sources and bookings.
All we had to do was run the promo, and people couldn’t get enough of seeing things done right
The Results
- Successful launch of Westport Adventure’s booking system, supporting a major surge in demand
- 10,000+ bookings generated following launch, driven by a fully automated booking pipeline
- “The big boom” in Ireland: campaigns scaled confidently during peak interest without system breakdown
- $4 average cost per booking, even under high-volume traffic conditions
- 95%+ of bookings processed automatically, removing manual friction
- Infrastructure built to handle seasonal spikes without increased acquisition costs
